Apple’s first ever iPhone ad highlighted one special feature: making phone calls

Yesterday marked ten years on from the first introduction of the iPhone, and while the device has gone through seven iterations and

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multiple design changes, the core of the object has remained the same: it’s a phone.

And that’s all Apple wanted you to know about the first version of the iPhone, a device we now expect to do thousands of different tasks. The company’s first advertisement for the 1st generation iPhone highlighted nothing more than the calling capability of the device.

The ‘Best And Worst’ Branding Designs Of 2016

2016 is perhaps the year of rebranding—many established companies chose to go through an identity overhaul this year, opting for a modern and simplified facelift.

However, as with branding, there are definitely hits and misses, and some that are more controversial than others.

Woman watching Instagram news with new iPhone

Why Instagram is the Best Social Media App of 2016 and Possibly 2017

What a difference a year makes?! Think about how your Instagram feed looked last year versus how it looks this year. Completely different right? For those who don’t have an Instagram account or don’t remember Instagram before all the updates, here’s how Instagram positioned itself as the third most popular social media app and the best social media app of 2016.

Man in Trump Hat at 2016 RNC

The worst design of 2016 was also the most effective

Trump’s “Make America Great Again” hat was pervasive, potent, and deeply misunderstood. This article by Diana Budds, published on highlights how ‘bad’ design actually became great communication.

Hyundai plays four quarters of Super Bowl 50

The NFL’s Super Bowl is world famous for… its ads.

This year the South Korean car manufacturer Hyundai took the game on in a big way with four spots – two 30-second in-game ads, one 60-second pre-kick Spot and one 60-second pre-game ad.

Why the shape of a company’s logo matters

Here is an interesting article we came across at by Annie Sneed on people’s perception about brand’s logos and how shape has an impact on how we connect with a brand.

These poster designs jazz it up

The Claypole’s Jazz Festival, held just outside of Buenos Aires, was the first international and foreign popular music show in the city. Organized by the local city theater,  Espacio de debate y cultura La Casa de Claypole, the festival was only promoted with posters.

Marketing trends in banking and financial sector in 2015

Marketing efforts of any financial organization serving either individuals or companies have always pursued two goals: to raise brand awareness and attract new customers, while improving value for the existing ones to retain their loyalty.

59% of millennials feel overloaded with digital brand communications.

The latest research by the loyalty management firm Aimia Institute finds that Millenials are the most sensitive to digital overload. 44% of Millenials are likely to unfollow a brand on social media or unsubscribe from newsletters if they feel overwhelmed with digital communications. For comparison, just 13% of Gen X feel the same way.

The researchers call these group “High Volume Sensitive consumers” (HVS). 59% of them feel overwhelmed with emails, 60%—with text messages, 62%—with push notifications from mobile apps.

As a result, HVS consumers block numbers (80%), unsubscribe from newsletters (84%), delete apps (82%), unfollow brands on social media (86%), about 62% adjust settings of their accounts to limit irrelevant information. The most impatient consumers are from the U.K. (49% change settings to reduce communications, others are more radical), the most patient ones are in India (64% are ready to do so).