2016 is perhaps the year of rebranding—many established companies chose to go through an identity overhaul this year, opting for a modern and simplified facelift.
However, as with branding, there are definitely hits and misses, and some that are more controversial than others.
To round-up 2016, Fast Co.Design has curated both the good and the bad in branding this year. Take a look at some of these below and head over here for the entire list.
THE BEST: MASTERCARD
The company’s first major rebranding project in twenty years, MasterCard ditched its dimensional logo for something more minimal, though its signature overlapping yellow and red circles were here to stay. The new identity modernizes the credit company for the age of digital payments.
THE BEST: INSTAGRAM
When the social media app switched its familiar polaroid logo to a minimalist icon in May, the Internet had a meltdown. Adopting a rainbow gradient and bold white outlines of a camera, the new icon was aesthetically informed of Apple’s new iOS updates, while making subtle references to its predecessor.
THE BEST: ZOCDOC
From a uninspiring, traditional logo that the health care platform launched in 2007 to its graphic anthropomorphic logo, Zocdoc is perhaps one of the most dramatic rebranding stories. The redesign is a complete overhaul, adopting a friendly and human-centered identity.
THE BEST: VSCO
A favorite amongst photographers, the image editing app redesigned both its user interface and visual identity this year, featuring a custom-made Gothic typeface and emotive symbols. The logo took on a complete new look with an abstract circular logo to embody the global community.
MOST CONTROVERSIAL: THE MET
In an effort to be updated and relevant, the Metropolitan Museum of Art ditched its traditional, art deco-esque logo for typographical logo that simply rebrands the museum as “The Met”. The rebranding project was met with immense outrage.
THE WORST: UBER
Launching a new icon in February, Uber’s minimalistic icon drew much ridicule for looking like “Pacman”, “an asshole”, and a “little kind of bluish sideways ass”. According to CEO Travis Kalanick, the icon was designed in-house as he didn’t trust anyone else to do it.
THE WORST: TRUMP-PENCE LOGO
Perhaps the logo that drew most online mockery in 2016, the Trump-Pence logo was a brilliant meme. The reason for its downfall? It looks like the “T” is penetrating “P”. While it was quickly withdrawn from the campaign, this logo will stay on the Internet forever.
This article was originally posted on fastcodesign.com. View it here.