Archive: Branding

Eurovision Song Contest 2017 logo

Beads of Glory – Eurovision Song Contest 2017 logo

Here is a review of the new Eurovision 2017 identity by Brand New

First celebrated in 1956, the Eurovision Song Contest is an annual international TV song competition hosted and “played” by member countries of the European Broadcasting Union.

Each country is represented by a singer performing an original song and then the viewing public selects the winner. Nearly 200 million people watch the televised event, which itself is quite a spectacle. Past winners have included ABBA and Celine Dion before either were ABBA or Celine Dion as we know them today. Each year, the competition is hosted by a different country and as long as they use the Eurovision logo, each edition has its own identity. Taking place in Kyiv, Ukraine, this May, this year’s identity has been designed by local firms banda.agency and Republique.

Apple’s first ever iPhone ad highlighted one special feature: making phone calls

Yesterday marked ten years on from the first introduction of the iPhone, and while the device has gone through seven iterations and multiple design changes, the core of the object has remained the same: it’s a phone.

And that’s all Apple wanted you to know about the first version of the iPhone, a device we now expect to do thousands of different tasks. The company’s first advertisement for the 1st generation iPhone highlighted nothing more than the calling capability of the device.

The ‘Best And Worst’ Branding Designs Of 2016

2016 is perhaps the year of rebranding—many established companies chose to go through an identity overhaul this year, opting for a modern and simplified facelift.

However, as with branding, there are definitely hits and misses, and some that are more controversial than others.

Hyundai plays four quarters of Super Bowl 50

The NFL’s Super Bowl is world famous for… its ads.

This year the South Korean car manufacturer Hyundai took the game on in a big way with four spots – two 30-second in-game ads, one 60-second pre-kick Spot and one 60-second pre-game ad.