Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content.
But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers have unsubscribed from a company’s email list because the company was sending too many emails.
Yesterday marked ten years on from the first introduction of the iPhone, and while the device has gone through seven iterations and multiple design changes, the core of the object has remained the same: it’s a phone.
And that’s all Apple wanted you to know about the first version of the iPhone, a device we now expect to do thousands of different tasks. The company’s first advertisement for the 1st generation iPhone highlighted nothing more than the calling capability of the device.
Born between 1980s and 2000, Millenials were the first so-called digital generation, while their younger siblings Centennials were the first born with smartphone in their palms. Access to technology and information has influenced their behavioral patterns globally. However, technological ‘native-ness’ is not the only trait that differs the two younger consumer age groups, a research by
The explosion of tablet computers since the launch of the iPad has been phenomenal with an estimated 67 million tablets sold in 2011. The biggest war is happening between Apple and Samsung, with both companies spending plenty of time in courts around the world counter suing each other. An interesting observation has been how both