Archive: Social Media

The ‘Best And Worst’ Branding Designs Of 2016

2016 is perhaps the year of rebranding—many established companies chose to go through an identity overhaul this year, opting for a modern and simplified facelift.

However, as with branding, there are definitely hits and misses, and some that are more controversial than others.

Woman watching Instagram news with new iPhone

Why Instagram is the Best Social Media App of 2016 and Possibly 2017

What a difference a year makes?! Think about how your Instagram feed looked last year versus how it looks this year. Completely different right? For those who don’t have an Instagram account or don’t remember Instagram before all the updates, here’s how Instagram positioned itself as the third most popular social media app and the best social media app of 2016.

Facebook agrees: The key to its future success is design

In the past year, face book’s design staff has gone from 20 to 90. We talk with its brightest stars about the sea change that this represents for Silicon Valley.

For the last year or so, a designer by the name of Nicholas Felton has been hunkered down at a desk just 15 feet away from Facebook CEO Mark Zuckerberg’s. Felton is something of a design superstar–his stunning layouts chronicling his life have earned him a spot in an exhibit at MoMA–but in Silicon Valley, his ilk are known as “pixel pushers.” Yet Felton’s proximity to power is no accident. Facebook is one of the very few Valley companies whose senior management, starting with the CEO, understands design as a sustainable competitive advantage. “We’re not just responsible for the pixels,” Felton says. “We’re responsible for a lot of the core ideas for how the product works.”

Egypt’s Protest Network, Mapped With Google Pagerank

Kovas Boguta uses Google’s algorithms to map out the valiant online effort to topple Egyptian dictator Hosni Mubarak.

Someday in the near future, the chart you see below might be looked at as a hero’s roll call — the same way that war heroes are listed at the sites of famous battles. Or, it might simply be useful to social scientists, hoping to understand the role Twitter played in bringing about the end of Hosni Mubarak’s 30-year dictatorship. Either way, it’s an astounding document of a once-in-a-lifetime event. Created by Kovas BogutaThe Egypt Influence Network shows some of the most influential tweeters during the Egyptian uprising. And it’s powered by the same mojo that drives Google.


Five lessons from NAB’s “bank break-up” marketing campaign

NAB’s huge attempt to differentiate itself from Australia’s other big four banks has quickly become an early candidate for marketing campaign of the year – and with good reason.

In today’s media-saturated world grabbing consumers’ attention for more than 30 seconds is hard enough and extending a campaign over four or five days is no mean feat.